Print ad in support of the launch of the Archipelago Exchange in Europe. These full page ads in the Financial Times were aimed at European traders. Ex-pats, we soon discovered, were not amused.
Print ad in support of the launch of the Archipelago Exchange in Europe. These full page ads in the Financial Times were aimed at European traders. Ex-pats, we soon discovered, were not amused.
Aimed at serious photography hobbyists in the U.K., we wanted to recognized their passion for capturing the perfect image.
Aimed at serious photography hobbyists in the U.K., we wanted to recognized their passion for capturing the perfect image.
The humble rate ad—when infused with a little humanity—does double duty to build the brand.
The benefits of Archipelago's fully electronic exchange were many. By using attention-grabbing photography, we jumped off the pages of staid financial publications. (Shown here are four ads from a campaign of 12.)
The benefits of Archipelago's fully electronic exchange were many. By using attention-grabbing photography, we jumped off the pages of staid financial publications. This ad was rejected by the Wall Street Journal until the copy block was moved up.
The benefits of Archipelago's fully electronic exchange were many. By using attention-grabbing photography, we jumped off the pages of staid financial publications.
The benefits of Archipelago's fully electronic exchange were many. By using attention-grabbing photography, we jumped off the pages of staid financial publications.
Promoting an ad campaign like a TV show had never been done. Then again, having a new commercial (with a story line) on air every day for 90 days hadn't either.
Farmers hate weeds. An aggressive tone helps communicate that this sprayer can help them win the battle.
Farmers hate weeds. An aggressive tone helps communicate that this sprayer can help them win the battle.
A cool angle to show off this sprayer's four wheel steering.
